Student project
A physical space for Ecosia,
the green search engine
The goal was to make the brand “Ecosia” tangible, in order to increase brand awareness in Germany and in this way, draw attention to more sustainability in everyday life. This concept store showcases a selection of sustainable clothing in a modern ambience.
Furthermore, every product supports Ecosia’s tree planting projects.
BRANDED RETAIL EXPERIENCE
Product diversity, backbeat birdsong, and natural materials – visitors experience the shop as a tree, symbolizing Ecosia’s mission.
Green accents and a vertical garden reflect the ground floor as a canopy of trees. Additionally, rounded furniture and natural materials such as oak, beech, and rattan are utilized.
First impressions count
The tree counter above the checkout is Ecosia’s pride and joy. Here, the immediate, personal impact becomes evident, as 20 trees are planted for each product.